Holiday Business Shipping Success
Analysts are predicting that this could be one of the busiest holiday seasons for online retailers, so how do you guarantee holiday business shipping success? With the increase in consumer demand and online shopping, your business and shipping strategies must be completed so that your customers receive their products in a timely, cost-effective manner. Whether you have a brick-and-mortar location or you own an online store, here are some holiday business shipping success tips that will help keep your products moving as smoothly as possible.
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Important 2020 Holiday Predictions
First, let’s take a look at some important 2020 holiday sales predictions. Deloitte predicts that retail stores could see a 1-1.5% sales growth with the possibility of sales increasing 2.5% to 3.5% from last year. Additionally, Deloitte states eCommerce will likely see a 25-35% increase in growth. These predictions indicate a very busy eCommerce-driven holiday season and could lead to a more modest in-person retail season.
And when it comes to major shopping holidays, like Black Friday and Cyber Monday, it’s important to keep in mind what your consumers are thinking as you build your holiday business shipping strategy. Based on survey data from BlackFriday.com and SurveyGizmo, consumers have already started planning to shop early and on the following major shopping holidays:
- 30% of consumers plan to shop Cyber Monday sales, followed by Black Friday sales (24%), Small Business Saturday sales (18%), Thanksgiving Week sales (15%), and Fall/Pre-Black Friday sales (13%).
- 56% of shoppers surveyed plan to shop online only.
- 44% of customers plan to shop in stores.
Even though the pandemic has made the 2020 holiday season a tricky one for retailers and consumers alike, everyone is making a plan to shop and ship as seamlessly as possible.
Holiday Order Fulfillment Tips
If you have been following our blog, you may have seen some of our holiday shipping and fulfillment tips. Here are the key tips you need to know:
- Keep up with inventory and shipping supplies. Check in with your suppliers about any potential impacts they may be facing due to the pandemic or weather issues, increased demand, or possible changes to their shipping capacity.
- Get ready for possible business and shipping disruptions, such as dangerous winter weather, shipping issues, and a need for increased staff for the holidays, by having a plan.
- Utilize reverse logistics to help your customers in returning items. Satisfied customers are more likely to do business with you again.
- Think about offering curbside or contactless pickup options for local customers who have ordered items from your retail location because survey data shows that half of the consumers are looking for contactless pickup options.
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