Black Friday and Cyber Monday Shipping

Black Friday and Cyber Monday Shipping

Regarding holiday shopping and shipping, Black Friday and Cyber Monday reign supreme. For small business owners, retailers and eCommerce everywhere, there is no longer time of the year than the holiday shopping season. While consumers start to buy more holiday gifts early in the season, retailers need to be ready now for a smooth season. As we all know, two of the busiest days are Black Friday and Cyber Monday, and retailers typically offer increased discounts to consumers. And with the pandemic causing added financial stress, consumers will be looking for the best deals, which could mean an even more significant increase in shopping during Black Friday and Cyber Monday. Here are some best practices and tips to help your business prepare for Black Friday and Cyber Monday shipping.

 

 

Black Friday and Cyber Monday Predictions You Need to Know

First, discuss several critical holiday sales predictions for Black Friday and Cyber Monday. A88% of respondents agree that retail stores should remain closed on Thanksgiving Day, and only 12% prefer retailers to open their doors. s a retailer, anticipating consumer behavior will help optimize your sales and shipping strategies. Here are some key Black Friday consumer behavior takeaways from a recent survey done by BlackFriday.com:

  • 830% of consumers want in-store doorbusters on Black Friday.

  • 39% of respondents said stores can be open on Black Friday but shouldn’t have doorbusters.

  • 31% of those surveyed stated that all stores should be closed for in-person shopping on Black Friday.

  • 45.5% of shoppers surveyed do not feel safe returning to a store for holiday shopping.

  • 55.5% of consumers surveyed stated they feel safe returning to a store for holiday shopping.

Many retailers offer online sales and curbside and contactless pickup options to their customers. In an additional survey on Cyber Monday, also performed by BlackFriday.com and SurveyGizmo, consumers surveyed stated they are more likely to do the following this holiday season:

  • 30% of consumers plan to shop for Cyber Monday sales, followed by Black Friday sales (24%), Small Business Saturday sales (18%), Thanksgiving Week sales (15%), and Fall/Pre-Black Friday sales (13%).

  • 56% of shoppers surveyed plan to shop online, while only 44% plan to shop in-store.

  • 50% of those surveyed plan to use curbside and contactless pickup

  • One-third of shoppers plan to start holiday shopping earlier this year.

Black Friday and Cyber Monday Shipping

In addition to the data above, people participating in the survey were asked if they were concerned about shipping delays this holiday season. Surprisingly, over half (60%) of consumers stated they are not worried about shipping delays, followed by 28% of consumers who are concerned about shipping delays and will start shopping earlier and 12% who are concerned but will not shop earlier.

This is a little glimmer of good news for business and eCommerce shippers. While consumers are concerned about shopping in stores, financial stress, and public health, most plan to make this holiday season busy. Start preparing your holiday order fulfillment strategy early. Here are some Black Friday and Cyber Monday shipping tips to get you started:

  • Inventory and Supplies are crucial to shipping success during the peak holiday season. Go over inventory and supply data from the previous year. What list sold the best, and what shipping supplies did you use the most? Consider having more of these items in stock, and be sure to download our free Guide to Freight Packaging to make freight packaging a breeze.

  • Communicate with your suppliers early. This is important because your suppliers will also be impacted by holiday season demand and capacity restraints caused by the pandemic. You don’t want to be stuck without the needed items, especially during peak shipping times.

  • Return policies can be a big player in customer satisfaction even when the customer is returning an item. Consumers with good return experiences are more likely to do business with you again, so use reverse logistics to your advantage.

  • Prepare for disruptions to shipping and business. With unpredictable winter weather on the way, you need to plan for potential disruptions. Go over your current disruption strategy and identify any holes or places you need to update.

  • Partner with a 3PL for expert shipping and logistics help. A 3PL, like FreightCenter, can help you with all your Black Friday and Cyber Monday shipping needs, providing discounted freight rates, LTL and truckload shipping options, and access to the innovative transportation management system.

Work with the Holiday Shipping Experts

We’ve helped thousands of businesses like yours prepare and ship during Black Friday and Cyber Monday. Our expert shipping agents can help you source capacity, find the proper freight rates, track your holiday shipments, and more.

Start by getting a free online quote, or call 800.716.608 today.

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