Freight Matching

Digital Freight Matching: What It Is and How It Works

by Amernesa Kelmendi

Finding freight shipping solutions in a post-COVID era will be more different and could be more challenging than ever before; this is where technological advancements like digital freight matching step in. The types of market conditions the industry is dealing with include capacity crunches, uncertain economic conditions, fluctuating costs, increased shipping needs, and more. Shippers and carriers everywhere are turning to digital freight matching to find their freight solutions. Let’s dive into freight matching, what it is, and how it works.

What Is Digital Freight Matching?

Digital freight matching is the process of capacity fulfillment between shippers and carriers through some digital application or platform – mainly in the spot market vs. contract. Carriers find the specific loads they need to fill their trucks and fleets, and shippers find available capacity that best fits their specific shipment. It’s like a dating app for the freight world, just without the hassle of sifting through weirdos and wasting time on dates.

Digital freight matching programs should be able to handle invoices, contracts, and the Bill of Lading (BOL) and even provide business insights, such as flexible tracking and driver performance for carriers. It’s a quick, efficient, and effective method of capacity fulfillment. And what separates the good freight matching experiences from subpar ones is the ability to go beyond simple lane and load matching.

Unlike those dating apps, with digital freight matching applications and platforms, you only get the best of the best in freight shipping all in one place. Carriers and shippers save time and money finding solutions for their capacity requirements and cargo. Everyone benefits from a good digital freight matching experience.

Digital freight brokerage (including digital freight matching) is part of Frost & Sullivan’s recent Truck-as-a-Service (TaaS) analysis. The report covers broad service segments, including telematics, platooning, business analytics, retail digitalization, and digital freight brokerage. Frost & Sullivan’s report also states that the digital freight brokerage segment could reach $54.2 billion by 2025.

How Does Digital Freight Matching Work?


Imagine being able to input all your shipment details once and easily compare all available lanes, carriers, and rate options based on the information you provided. It sounds like a dream come true, right? This isn’t a dream anymore in today’s freight world. That’s exactly how digital freight matching works. And it works similarly for carriers as well. A carrier is looking for specific shipments to fulfill their missing capacity and avoid empty space during transits. Digital freight matching is mutually beneficial to carriers and shippers. Talk about a dream come true!

Many digital freight matching channels integrate with transportation management systems (TMS) which work hand-in-hand. A TMS is a top-of-the-line digital freight matching platform that performs all the essential functions a shipper needs. You input shipment details, see available results and manage all important documents, paperwork, and tracking information in one centralized location.


Ship in the Digital Age with a 3PL

Digital freight matching is just one of many mechanisms in today’s digital freight shipping world. In the current volatile market, both shippers and carriers need help finding available capacity as quickly as possible. At FreightCenter, we can help you find needed capacity quickly for all your loads, leading to lower costs and greater margins for your business. We have the tools and resources to strengthen your supply chain and simplify every step of the shipping process.

Experience the FreightCenter difference today by getting a free online quote or call 800.716.7608.


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