freight seasons

How to Plan for Shipping Success


With all the surprises, curveballs, and challenges we faced in 2020, learning how to plan for shipping success in 2021 is an all-time must. In 2020, supply chains of all sizes were tested more than ever in recent years. But, even with the unpredictability variable always at play, there are ways you can prepare for a better shipping year ahead.

Plan for Shipping Success: Learn From 2020

Gilroy Associates surveyed their network of businesses regarding what takeaways they learned from 2020 that they could apply in 2021. They found that half of those surveyed had to adapt and introduce new products or solutions to meet the customers’ needs. Additionally, half of the respondents said they plan to launch new products or continue to expand services in 2021. Many of those surveyed also stated that they plan to use creative sales strategies, and 60% of respondents said they would continue to build new partnerships to help their businesses thrive and improve customer service.

As much as we want to forget the events of this past year, we cannot ignore the lasting effects it will have on commerce on a considerable scale. Consumer behaviors have changed significantly with more people shopping online, meaning more consumers are shipping items purchased online to their homes or businesses. Understanding the current state of the freight market and the effects of external events like lockdowns or large-scale logistics projects (vaccine distribution) will help you develop a better shipping strategy.

Ask some key questions. What worked for your business in 2020? What didn’t? Do you have an updated business continuity plan in place? Did your shipping volume increase? Do you need additional assistance in managing your supply chain? Answering these questions can help give you a clear idea of steps you can take now to plan for a successful 2021.

Plan for Shipping Success: Embrace the Technology

Even if we were in that “normal world,” we took for granted before COVID-19, changing technology is always something to keep in mind when preparing for a successful year ahead. Business and how it is done have changed, and it’s important to continually adapt and innovate where you can or could be left behind. In a freight market like this one, with limited capacity and affordable rates getting trickier to find for many shippers, a transportation management system (TMS) is a must-have tool for shippers.

Shippers need solutions faster than ever to stay competitive, and wasting time manually contacting carriers for quotes will put you behind. A powerful TMS centralizes your search for available carriers and lanes and their rates, so you can easily compare your options, tailor-made to best suit your shipment. This streamlines the process of option-searching in the age of uncertain market conditions.

Plan for Shipping Success: Don’t Forget the Basics

It’s easy to get caught up in the “rolling with the changes” mindset, but you’re still shipping freight at the end of the day! Not everything has changed. For example, packaging will always be an essential step of shipping, no matter what happens worldwide. Ensuring you have the appropriate amount of packaging materials at the start of the year will set you up comfortably at the beginning of 2021. And remember, don’t let your packaging standards slip. Practical freight packaging protocols should always be at the top of your shipping strategy’s priority list. You can follow our free Guide to Freight Packaging for a more comprehensive look at packaging materials and best practices.

Staying aware of what shipping accessorials you’ll need when filling out a freight quote keeps you from incurring unexpected billing adjustments after shipment delivery. Know which accessorials are necessary for your shipment and which ones are optional.

Using reverse logistics to increase customer satisfaction is a must during the holidays, but you can get 2021 off to a good start by optimizing your reverse logistics strategy. Make transparent return policies and provide what your customers would need in the event of a return. This will ensure greater customer loyalty, help your bottom line, and maintain your positive brand reputation.

Partner with a 3PL to Prepare for the Expected and Unexpected in 2021

As we close the book on 2020 and look to 2021, prepare for a successful year ahead by partnering with a 3PL like FreightCenter. Let us help you navigate the ins and outs of an ever-changing freight market with our expert shipping agents and a world-class TMS. We can help you plan for everyday and expected shipping and unexpected shipping needs. We will guide you through every step of the process, from getting a quote to delivery, and make sure your shipping experiences are positive.

Now you’re ready to take advantage of our discounted shipping rates and get a head start on 2021, so get your free online quote or call 8007167608 today.

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